The Second Annual Saudi Arabia Hotel Investment Conference (SHIC) took place January 22-23, 2019 at the newly-opened Marriott Hotel and Executive Apartments in Riyadh’s Diplomatic Quarter. Organized by SEMARK in partnership with Bench Events, and DUR Hospitality, SHIC was a two-day event attended by industry leader, investors, developers, hotel brands, government officials, and advisors. Keynotes, panel debates and masterclass sessions led by experts provided delegates with valuable insights into the ever-changing landscape that is Saudi Hospitality. With the Kingdom confirming 7% increase in spending, close to SAR 1.106 trillion to boost private sector growth and create investment opportunities across multiple industries, and hospitality a major sector to benefit, Dur Hospitality announced it’s growth plan for the coming years at the highly successful event. On the sidelines of the conference, Dur Hospitality announced two recent official signings – an agreement with owner Mr. Abed Al Qurashi to manage the Makarem Jabal Al Kaaba Hotel in Makkah and an agreement to purchase a majority stake of 60% in Shada Homes Company.