Dur Communities, a brand by TAIBA, reaffirmed its commitment to community well-being by hosting a Breast Cancer Awareness Morning for residents in Riyadh’s Diplomatic Quarter. Organized in collaboration with DQ Living Magazine and Kayanee, the pioneering Saudi activewear brand, the event highlighted the importance of women’s health and early awareness during Breast Cancer Awareness Month.
The morning commenced with a mat Pilates session led by Coach Razan Abdulhay at Kayanee’s state-of-the-art studio, designed to provide an elegant and restorative environment for participants. Following the class, Ms. Abeer Al Fouti, Executive Director of Kayanee, spoke to attendees on the significance of prioritizing women’s wellness and introduced Kayanee Learn, a new initiative dedicated to empowering women through education and lifestyle resources.
Guests were treated to nutritious health bites and beverages, fostering an atmosphere of connection and dialogue. Each participant also received a curated souvenir from Saudi Gift Gallery, underscoring the event’s thoughtful attention to detail.
“At TAIBA, our commitment extends beyond hospitality; it is rooted in nurturing the wellbeing of the communities we proudly serve. Supporting Breast Cancer Awareness is a deeply meaningful responsibility—one that reminds us of the power of unity, compassion, and early action. By engaging our communities and amplifying awareness, we honor the strength of those affected and reaffirm our dedication to creating environments where care, hope, and support flourish.”
– Mashael Alnosayan Senior Manager, Marketing and Communication
TAIBA, owner and operator of Dur Communities, emphasized that supporting Breast Cancer Awareness Month reflects its broader vision of corporate social responsibility. By aligning with this global initiative, TAIBA seeks to raise awareness on the importance of early detection, encourage healthier lifestyles, and strengthen community solidarity in the fight against breast cancer.
The Breast Cancer Awareness Morning demonstrated the power of collaboration between leading local organizations, reinforcing the message that wellness is a shared responsibility and a cornerstone of community life.
