With one week to go until activation day, many entities have announced their support of health initiative 10KSA’s 2025 campaign, which calls on everyone to raise awareness for cancer prevention and early detection by forming a Lavender Ribbon. And from now, to get a check-up or screening.
Her Royal Highness Princess Reema Bandar Al-Saud, 10KSA Founder, said:
“We are grateful to all those participating in, and offering their generous support of 10KSA’s 2025 campaign.
“On Monday December 8, 2025, join us by forming a Lavender Ribbon wherever you are. Let us build a healthier future for ourselves and our loved ones: Together for health.”
This year’s initiative’s activities and events coincide with numerous contributions from governmental and private entities, as the Ministry of Education will activate schools’ participation across regions and governorates through a package of activities aimed at educating students about healthy lifestyles.
In the Aseer region, 10,000 lavender bushes are being planted, in cooperation with the Ministry of Environment, Water, and Agriculture (MEWA), represented by Morooj, along with other partners.
His Excellency Eng. Mansour bin Hilal Al-Mishiti, Deputy Minister of MEWA and Chairman of the Board of Trustees of Morooj, said:
“Environmental sustainability is an extension of caring for human health and quality of life. This initiative aims to raise health and environmental awareness and further enhance the environment in the Kingdom.”
The Saudi Camel Federation, meanwhile, is making a powerful statement of support by creating a striking Lavender Ribbon formation – featuring camels.
From December 7-9, the Saudi Sports for All Federation is encouraging everyone to move more through the 10KSA Step Challenge – inviting communities to walk 10,000 steps a day for a chance to win exciting prizes.
Internationally, the campaign is gaining momentum, with Saudi embassies around the world hosting awareness raising activations, and Saudi students sharing 10KSA messaging on campuses in the U.S. In The Gambia and across West Africa, Safe Hands for Girls is joining forces with the National Control Program to rally women, youth, and healthcare professionals to bring health screenings to local communities.
In the lead-up to the activation day, ROSHN Group has deployed public engagement activations to raise awareness for all cancers, starting with real estate exhibition Cityscape Global 2025, the King’s Cup match featuring Al-Ittihad Club and Al-Shabab, the Al-Ahli versus Al-Qadsiah match in the ninth round of the ROSHN Saudi League. ROSHN Group’s activations continue with the upcoming lavender ribbon formulation at the Group’s premises, as well as the lavender planting initiative taking place in its destinations, ROSHN Front in Riyadh, and ROSHN Waterfront in Jeddah, from December 4-6.
10KSA, in partnership with the Ministry of Health and the Ministerial Committee for Health in All Policies, is asking everyone to post a photo or video of their Lavender Ribbon on December 8, with a caption that highlights the steps you are taking for your health. Tag @10KSA2025 and use #10KSA.
For further information on how to participate, and to learn more about cancer and preventative care through regular check-ups and early screenings, and adopting healthier lifestyles, download the Toolkit from 10ksa.org. It also contains brand guidelines and social media posts for everyone to use.
The 10KSA campaign has been made possible thanks to the support of various Saudi entities, including the Ministry of Health, the Ministerial Committee of Health in All Policies, the Ministry of Education, the Ministry of Foreign Affairs, the Ministry of Environment, Water and Agriculture, Aseer Development Authority, and the Environment Fund.
10KSA is also receiving support from partners, including: ROSHN Group, Arab National Bank, Mukatafa, Morooj, webook.com, AlArabia, Floward, and Jahez.
