The Swiss Fashion Days Riyadh, a collaboration between famous Saudi and Swiss fashion designers, was successfully launched on April 11, 2018. The event organized by the Switzerland Tourism was held at the residence of the Swiss Ambassador to Saudi Arabia, HE Mr. Heinrich Schellenberg. Saudi fashion designers Arwa Al-Ammari of Aram Designs, Balqees Alqadeeb of La’ Beso, Noura Al Faisal of Nuun Jewels, and Madawi Alissa were joined by Swiss designers Gaia Schenk and Raphael Blechschmidt Haute Couture. Saudi artist Khalid Al Sudairy also presented a collection of his latest photographs.
HE Mr. Schellenberg said, “The fashion show is a fantastic opportunity to inspire guests by the beauty of Switzerland and at the same time to celebrate the close cooperation between Saudi and Swiss fashion designers.” Swiss destinations like the Lake Geneva region, Lucerne, Ascona Locarno, Base and Bern were highlighted in the event through the decoration of the venue. The fashion event truly showed that travelling to Switzerland means traveling in style.
