ca/le/ndar is a new and trendy addition to the food scene of Riyadh. Its founder Mohammad Al Robaian talks about his experience starting, running and growing a business in the Kingdom and its importance to the Vision 2030 goals.
Can you tell us about yourself?
I consider myself as a culture collector; visiting countries but mostly collecting experiences wherever I go. I design and develop thoughts and things. I am the founder and CEO of |done is a [noun]|, a design and development discipline based in Riyadh with branches in Istanbul and Kuwait. I graduated with a master’s degree in Brand Identity Development and Communication Strategy. I have worked with global companies with exciting accounts like DDB Worldwide in New York, Google, Lowe Campbell Ewald in Los Angeles, Citibank and PIMCO.
My personal business portfolio includes restaurants/cafe’s in Riyadh, a line of retail and merchandise, furniture, cosmetics as well as a design and development office. I enjoy designing, developing and managing each business concept I own from scratch.
Why did you choose to open ca/le/ndar in the DQ? What makes the DQ special?
I have always been intrigued by different cultures. As a person who enjoys traveling and has lived abroad for a while, the DQ is the epitome of “everywhere in one”: different people and different cultures all in one place. Who wouldn’t want that! The concept of ca/le/ndar which celebrates every new day and every new experience just seamlessly blends with the DQ. We are so lucky to be among such diverse and dynamic people.
How have your customers reacted to ca/le/ndar in the DQ?
We are so blessed to see ca/le/ndar growing day by day. People love the concept and enjoy the food and coffee experience. We have so many regular customers who support and encourage us which push us to do better every day and we are trying to do just that.
How is your business contributing to the Saudi Vision 2030?
ca/le/ndar is a Saudi and Kuwaiti partnership representing the Vision 2030’s goals of local success, Saudi empowerment and entrepreneurial growth. We are a local business with a goal of global expansion.
What advice would you give to other aspiring entrepreneurs at this time in Saudi Arabia?
The time couldn’t be any better: the need keeps getting stronger and the country is thriving so begin your business and let Vision 2030 see the light now.
What are your future plans for ca/le/ndar in the DQ?
We will be launching our home delivery and catering services in and around the DQ very soon.
