Calling all coffee lovers – in the heart of Riyadh’s Diplomatic Quarter, you can find a window into the heart of Saudi culture and hospitality. JAZEAN’s Experience Center, located in 1364 shopping center, has aims more ambitious than just serving a delicious cappuccino.
JAZEAN is a brand by the Saudi Coffee Company, which has been tasked with revitalizing a coffee-growing culture in Saudi Arabia’s southern region that is over 800 years old. Upon arrival at JAZEAN’s first flagship location you are instantly immersed in the heady aromas of delicately roasted coffee and invited on a sensory journey through the Kingdom’s rich heritage.
Saudi Coffee Company, wholly owned by the Public Investment Fund, was launched with aim to uplift the local coffee sector across the full value chain, which has begun investing in local farmers, combining their traditional practices with modern and sustainable farming methods and equipment to preserve and uplift the quality of coffee being produced. Every cup of specialty JAZEAN coffee embodies the hard work and heritage of these ancient farming communities, who are the traditional custodians of the Arabica variety which was first cultivated on the Arabian Peninsula.
JAZEAN’s Experience Center is therefore much more than café and has a unique sensory zone which allows visitors to sample the aromas of the components of traditional Saudi coffee as well as the traditional local beans. The meticulously designed space features the story of the farmer and Saudi coffee beans.
The menu at JAZEAN features a variety of brews, so whether you enjoy a smooth and delicate pour-over, a warm and silky latte, or the bold and aromatic traditional Saudi coffee preparation, there is a way for you to experience this connection with land and history. JAZEAN offers both single-origin coffee grown entirely in Saudi Arabia and carefully selected blends. If you’re like us, and you can’t resist a sweet treat with your coffee, you’ll be pleased to know that JAZEAN also offers an array of indulgent artisanal treats to accompany your specialty beverage.
For those of you who can’t get enough, fear not, because the whole JAZEAN range of coffee is available as whole or ground beans, drip pouches, or Nespresso pods, so you can enjoy the experience of JAZEAN coffee from the comfort of your own home.
So, whether you’re a seasoned coffee aficionado eager to learn about the history and heritage of the prized Arabica species, or someone who loves a comfortable and beautiful place to catch up with friends, we urge you to stop by JAZEAN next time you fancy a cup of coffee! We also invite you to join our loyalty program and get your 7th cup on us!
