Saudi Design Week, a fair for design in all its various mediums, in partnership with the King Abdulaziz Center for World Culture (Ithra), Mercedes Benz, and Banque Saudi Fransi returned to the capital, with its most robust creative program to date.
Turning over 10,000 sqm of Riyadh Front into a hub for creativity– guests came across over 50 exhibitors, gained insight from industry thought leaders through talks and workshops, experienced interactive design installations, and engaged with like-minded creatives in exclusive entertainment zones.
This year, multidisciplinary designers delved into the role of design in achieving happiness— an exploration that culminates to an interactive event filled with on-site activities, experiences, imaginative architectural prototypes, innovative product design, and furniture, artistry, craftsmanship, and more debuting for the first time in Saudi Arabia.
Nurturing design in all its forms strengthens the cultural fabric of the Kingdom. Amplifying its commitment to innovation, experience, and modernization beyond the banking sector, Banque Saudi Fransi (BSF) joins Saudi Design Week as a strategic partner. By being a catalyst for creative dialogue and fostering it within its culture, the organization further affirms its support of the Vision 2030.
Moreover, Saudi Design Week has become a platform for international institutions and local talents to come together — Collaborating with The British Council, The Delegation of the European Union in Saudi Arabia, Embassy of France, Embassy of Italy, Embassy of Netherlands, Embassy of Finland to champion and foster the design community of Saudi Arabia.
“Celebrating design in all its forms and supporting the local design community has greatly contributed to economic growth and social and cultural development in Italy. We stand in a unique position to support the Kingdom of Saudi Arabia in implementing Vision 2030. Within this framework, initiatives like Saudi Design Week allow for enhanced dialogue and cooperation among experts.”
– H.E. Luca Ferrari, Ambassador of Italy to Saudi Arabia
