The Khaleeki Chic or Lomar Abaya + Safia capsule collection, the brainchild of Her Highness Princess Safia Guerras Hussein and Christophe Beaufays, was presented to the public under the auspices of Mrs. Dominique Mineur, Belgium Ambassador to Saudi Arabia. The Ambassador welcomed the audience of tastemakers, industry influencers, royals, and VIP guests. Mrs. Mineur, delivered the opening remarks, emphasizing the honor of hosting such an initiative where Saudi and Belgian touches are combined to deliver a new signature in the world of fashion.
“For me, it is fortunate enough to be living in the Kingdom during such an exciting time. This fashion show is another example of how much the Kingdom has transformed positively in the short time. Princess Safia brought this collection together through the collaboration of a whole team of creative Saudi individuals. It is a moment of great pride for the Kingdom to display such imagination, talent, and style,” said the Ambassador.
Senior Designer & Associate Art Director at Lomar Christophe Beaufays.
Belgian designer Christophe Beaufays, senior designer and associate art director at Lomar, envisioned Khaleeki Chic collection as a tribute to women from different cultures and religious backgrounds who value simplicity, style, and elegance: “When I first met Her Highness Safia, she expressed her ideas and vision for creating a completely new abaya line. This is how we created the concept of a merged western and Saudi garments.This collection was a great opportunity to pay tribute and showcase the tradition and heritage that I have discovered in the Kingdom over these years.”
While for Her Highness Princess Safia, creating and wearing an abaya is pride and determination of her individuality. She said: “I believe in casual chic. Similar to Coco Chanel, “simplicity as the keynote of elegance.” Through this collection, I have shared my insights, aiming to change the global stigma about abaya and hijab. My vision is to contribute to Saudi Arabia’s image and bring tradition to the next level of modernity.”
Mrs. Mona Al-Haddad, co-founder of Lomar, gave an invaluable synopsis of the collection and narrative behind the collaboration of Ambassador Mrs. Dominique Mineur, HRH Princess Safia, and Lomar Abaya: “We wanted to show that abaya is not what the world community thinks. Rather, it is a stylish garment, the last piece of clothing worn by Saudi women to highlight their elegance. The main idea of this collection is that abaya is not only for Saudi women but also for all women. The presentation of this capsule collection at the Belgian residence was very symbolic since most of the world community representatives are located in the Diplomatic Quarter.”
Lomar Abaya + Safia collection has become a crossroads of traditional Saudi heritage and haute couture. The Khaleeki Chic collection launch will change the abaya’s meaning and purpose, turning it into a gown for all women, a symbol of style and grace.
Top photo: Co-founder of Lomar Mona Al-Haddad, Belgian Ambassador to Saudi Arabia Dominique Mineaur, Princess Safia Hussein Guerras, Prince Khalid Al-Faisal, Co-founder of Lomar Loai Naseem and guests.
