BY NAUREEN AHMED
It’s quite easy to fall in love with the products of LIVIN’G. The items can find a place in any corner of a home, light it up, and make it sophisticated, chic, and unique. Each décor, art, and design can become an instant conversation piece in any party or event hosted.
LIVIN’G was founded in Riyadh by Ghada Al-Garni in 2012. Ghada has updated insights on home decoration and lifestyle accents. She participates in global events and deco fairs to meet artists and designers from all over the globe. She decided to open a store that caters to the interest of the young crowd and includes art, decors, accessories, gifts and more. LIVIN’G is a unique store that promotes local and regional artistic pieces. It also imports masterpiec.es from around Europe and the Western regions. In 2014, the LIVIN’G store opened its doors for walk-in customers and it became an official online store a few months after.
It is no secret that the Saudi economy is the largest in the region. Combine this with the widespread use of social media and technology, the increase in online shopping has been accelerating like never before. This is why LIVIN’G decided to become a full-time online store. Despite the financial struggles commonly experienced by small-medium businesses, it is still believed that the online business will develop further given the Saudi government’s commitment for this segment. Purchasing power is still steady, and unique businesses like LIVIN’G have a space to excel and shine.
Home accessories, decoration hangings, notebooks, stationery, dividers, mugs, coasters and candles compose LIVIN’G’s best-selling items. It mainly targets the youth and female crowds who are known for their creative streaks and designs.
LIVIN’G has garnered a strong customer base and has reached many areas in Saudi Arabia and the GCC. The reopening of a physical store is still in the pipeline but right now, their priority is to maintain an excellent on.line service and intense attention to detail to assure that the business is running steadily and with high standards.
LIVIN’G
Website: www.living.sa
Social Media: @living_sa
