The Embassy of the Republic of Indonesia organized a cupping coffee event last April 2, 2021 titled, “Roast of Indonesia.”
Several prominent coffee shop and roastery owners had the chance to taste the finest Indonesian coffee during the event. It was held to promote Indonesian coffee to the Saudi Arabian market. There were six types of coffee namely Arabica Argopuro, Arabica Ijen, Arabica Bajawa Flores, Arabica Gayo, Robusta Ulubalu, and Robusta Temanggung.
Mr. Arief Hidayat, the Deputy Chief of Mission of the Embassy in his welcome speech said, “Not only will this event showcase the best green beans from our plantation in Indonesia and roasted skillfully by Indonesian professional baristas, but it will also facilitate direct contact between Indonesian coffee farmers and potential buyers from Saudi Arabia.”
This was the first event of its kind to be held in Saudi Arabia and the Embassy of the Republic of Indonesia is planning to do the same event regularly in other cities as the response from the businesses who attended this event was very positive.
