BRIGETTE ELIZABETH FARMER
Here are four local brands to add to your beauty shopping list!
In today’s world, we’re mindful of what we eat but often overlook the toxins absorbed through our skin and hair. Many everyday beauty products contain harsh chemicals and synthetic ingredients that can impact our health. That’s why choosing clean, cruelty-free products that nourish without harmful side effects is essential.
Fortunately, Saudi Arabia is embracing this movement with a growing number of local beauty brands offering luxurious, toxin-free alternatives. Here’s a look at some of the best products that enhance your natural beauty while keeping your health in mind.
1. Asteri Beauty (@asteribeautysa)
Asteri Beauty, a proudly Saudi-made and owned brand founded by Sara Al Rashid, is redefining the A-beauty industry with its commitment to clean, vegan, and cruelty-free make-up products. Focused on using natural, skin-friendly ingredients, Asteri Beauty ensures that all formulas are free from harmful chemicals like parabens, sulphates, microplastics, and carcinogens. The brand is also dedicated to sustainability, sourcing palm oil responsibly and has successfully achieved B Corp certification, further proving their unwavering commitment to ethical business practices, sustainability and community engagement.
The brand has grown substantially since its launch in 2023, now boasting six retail stores in Saudia Arabia and abroad, including a Riyadh location in Al Nakheel Mall. Visit them online at www.asteribeauty.com or instore for all of your toxin-free make-up needs!
2. Treat (@treatproducts)
Treat, founded by Yara Alnamlah is a Saudi Arabian beauty brand that prioritizes natural, clean, simple formulas, made with sustainable green products. With a strong commitment to cruelty-free formulations, Treat aims to provide high-performance skincare and beauty solutions without compromising the well-being of its users or the environment. The brand carefully selects plant-based, non-toxic ingredients, ensuring that their products are silicone and sulphate-free. The Treat Collection contains a cleanser, toner and hydrating cream, collectively designed to deeply nourish and balance all skin types. You can purchase Treat products individually or in a beautiful, boxed set from their website at www.treat.inc.
3. Gaudia Beauty (@gaudiabeauty)
When we think of non-toxic beauty products, skincare often comes to mind. However, what we use on our hair and scalp is just as crucial to keep free from toxins. Fortunately, Saudi Arabia’s latest haircare range officially launched in October last year. Introducing Gaudia Beauty, the GCC’s first ever dates-infused haircare, founded by entrepreneur Laurene Joie. The formulas are dermatologically tested, crafted with 99% natural ingredients, and are entirely vegan and cruelty-free—delivering effective, conscious care without compromise.
Gaudia Beauty’s Debut products include two 50ml formulas of scalp and hair oils including Nourish and Boost designed to treat concerns relating to dry scalp and hair and Balance and Boost aimed at treating concerns related to an oily scalp. Both promise to stimulate hair growth while reducing hair loss and the documented results to back it up are astounding. If you want to get your scalp and hair to optimum condition and let’s be honest, who doesn’t? Then the Gaudia Beauty range is for you. Retailing at 205 SAR, these products are available to purchase online at www.gaudiabeauty.com.
4. Powder Beauty (@powderbeautyofficial)
Powder Beauty is not a beauty brand itself, but instead an entire clean beauty platform which makes sourcing sustainable, natural beauty and skincare from all over the world, right to your doorstep an absolute breeze. Co-founded by Ayat Toufeeq, Amina Grimen and arguably one of Saudi Arabia’s most influential women and entrepreneurs, Marriam Mossalli. Powder offers more than just makeup and skincare, extending to all aspects of inner beauty as well, with green powders and probiotics and more to keep you glowing inside and out! Head over to www.powderbeauty.com and enjoy 10% off on your first order.
