Small businesses in Riyadh are a vibrant and growing part of the city’s economy, offering a mix of traditional and modern products and services. The entrepreneurial spirit in the Saudi capital has flourished in recent years, fueled by Saudi Arabia’s Vision 2030 initiative, which emphasizes economic diversification and the empowerment of local businesses. Here are some of the businesses in Riyadh that are paving the way and inspiring a passion for entrepreneurship.
BASE & BOON
Founded by two cousins Mshael Alessa & Hind Alajlan in 2020, Base & Boon is a trend-setting salon that just opened their third branch, which is located in the DQ. Base & Boon also offers tool sharpening services for other businesses and has recently branched out to Studio, offering spaces for freelance beauticians.
What was your inspiration behind your business?
My cousin Hind and I spent years abroad, enjoying exceptional nail salons. Upon returning to Saudi, we noticed a gap in the market for the quality and creativity of nail arts we loved. Inspired, we combined Hind’s technical skills as an aesthetician and my expertise in business and marketing. Our shared passion for nails and nail art made this venture a natural fit, offering something special to the community.
How was the process of setting up your business in Riyadh?
Opening our first Riyadh branch was a challenging yet rewarding journey, taking about a year and a half from conception to launch. With limited resources, we handled accounting, marketing, HR, and admin ourselves, which gave us a deep understanding of our business. We opened in Al Aqiq during the height of COVID in August 2020, navigating new obstacles that built our resilience. In 2021, we expanded to AlUla, and by August 2024, to DQ. Now, we’re preparing to open a new branch in Diriyah within six months. It’s been an incredible journey, and we’re proud of our progress.
What are some road blocks you faced in setting up the business, and how did you overcome them?
Starting our business came with challenges and valuable lessons. Balancing full-time jobs while managing everything ourselves was tough, and launching our first location during the COVID lockdown only added to the hurdles. With limited working hours and delays, it took a year and a half to open, but the perseverance paid off. Initially, we were uncertain about how the salons would be received, especially without an established client base. Instead of relying on paid ads, we focused on delivering excellent service, and word of mouth became our strongest asset. These obstacles ultimately shaped the business into what it is today.
Are there any resources you benefitted from in this journey that your peers may benefit from?
The mentorship program at Munshaat was invaluable in guiding us through the early stages of our business. A loan from the Social Development Bank also played a crucial role, helping us open our second and third branches. These resources offer practical guidance and financial support that other entrepreneurs can greatly benefit from.
How do you see your business in 5 years?
In five years, I see our business expanding both in size and scope, with more locations and a wider range of beauty services. Alongside our salons and studio, we’ve already diversified by launching a tool sharpening service in Riyadh in 2023.
Any advice for anyone looking to start a new business in the current Saudi economic climate?
Now is the perfect time to start a business in Saudi Arabia, with exciting developments and strong support for entrepreneurs. The process is easier than ever thanks to streamlined systems and online platforms. My top advice: follow your passion. When you’re invested in what you do, it helps you overcome challenges and stay committed. With the right mindset and available resources, the opportunities are vast
BASE & BOON
12:00 NN – 9:00 PM | Closed on Mondays
Website:www.baseandboon.com
Email: HI@BASEANDBOON.COM
In the DQ: https://maps.app.goo.gl/n6Z6mYLJhnLqVcLC8
Other location: https://maps.app.goo.gl/WGoxJJc1poj58n839
CIRCLE 3 BY ACOUSTIC
Samer Alhashmi is the co-founder of Acoustic Restaurant and Art Gallery established in Al Khobar in 2007 and expanded to Riyadh in 2014.
What is the inspiration behind your business?
Acoustic blends food and art, making art the foundation of our business. Our success has led to collaborations with the Ministry of Culture, managing FAA, Alain & Samara in JAX, and the upcoming Red Sea Museum in Jeddah (2026). Through Acoustic Artistic Catering, we bring our unique fusion of art and cuisine to events, creating immersive culinary experiences.
How was the process of setting up your business in Riyadh?
It was far from easy. Starting in 2007, the concept of pairing F&B with art was almost unheard of in Riyadh. It took time to build awareness and trust among both customers and artists. Regulations were stricter, and the market was less receptive to niche businesses. The journey required persistence, and it took years to fully establish Acoustic as a unique space in the city.
What are some roadblocks you faced in setting up the business, and how did you overcome them?
One major challenge was introducing a novel concept to a conservative market. Convincing people that art and dining could coexist in a way that adds value was difficult. Another hurdle was navigating the regulatory framework, which was less supportive of unconventional business models at the time. We overcame these obstacles by staying consistent with our vision, building relationships with artists and patrons, and adapting to the evolving market while staying true to our roots.
What has been your greatest challenge and your greatest achievement so far?
The greatest challenge was breaking into a market that wasn’t ready for a concept like ours. However, this challenge also became our greatest achievement as we successfully carved out a unique niche in Riyadh’s F&B and art scene. Another proud moment was seeing Acoustic become a platform for local artists to showcase their work and grow their careers.
Are there any resources you benefited from in this journey that your peers may benefit from?
Over the years, we’ve seen increasing support from programs like the Ministry of Culture’s initiatives and various government-backed funds for small businesses. Mentorship programs and collaborations with local artists were invaluable. My advice to peers is to explore these opportunities and build a network that supports growth and innovation.
Any advice for anyone looking to start a new business in the current Saudi economic climate?
Stay adaptive and leverage the opportunities provided by Vision 2030. The Saudi market is rapidly evolving, and businesses that align with the nation’s cultural and economic goals will thrive. Research, plan meticulously, and be prepared to innovate and pivot. Most importantly, stay passionate about your vision—success follows passion and perseverance.
CIRCLE 3 BY ACOUSTIC
9:00 AM – 11:00 PM | Closed on Sundays
Contact: +966 50 006 8091
https://maps.app.goo.gl/xEQjMPZNj2UYAWsd7
Acoustic Restaurant & Art Gallery
9:00 AM – 11:00 PM | Closed on Sundays
Contact: +966 50 006 7810
https://maps.app.goo.gl/QndTgWguEvHTPEJi7
Acoustic Bistro & Caffe
10:00 AM – 10:00 PM
SIOCA Jax District
Acoustic Artistic Catering
Email: acoustic.riyadh@gmail.com
Phone: +966500067810 /
Whatsapp: +966505278945
DRAFT CAFE
Wadha AlRashid founded Draft Cafe in 2017. The café is known for its relaxed atmosphere and modern vibe, offering a variety of specialty coffee drinks, light bites, and desserts. It has gained attention for its stylish interior design, making it a favorite spot for both locals and expats looking to unwind or work in a cozy environment. It already has five branches in the Kingdom.
What was your inspiration behind your business?
DRAFT was born from my passion for design and unique concepts. It started in 2013 with a concept store featuring quirky, nostalgic items that resonated with visitors. Their feedback inspired me to create a space where people could relax, enjoy coffee, and be surrounded by creativity. Thus, DRAFT Café was created, blending a concept store and café to offer an experience rather than just coffee. What makes DRAFT special is its vibe, its sense of community, and its ability to blend design and coffee to leave a lasting impression seamlessly.
How was the process of setting up your business in Riyadh?
DRAFT began seven years ago in Riyadh, inspired by the belief that every great venture starts with a draft—a vision, a first step. Launched in 2013, it was an exciting yet personal journey into uncharted territory, with no model to follow. From retail buying and inventory management to setting up systems and balancing finances, every step was a learning curve. Mistakes became valuable lessons, shaping the journey into more than just building a business—it became a testament to growth, resilience, and the power of continuous learning.
What are some roadblocks you faced in setting up the business, and how did you overcome them?
Since opening DRAFT Café in 2017, we’ve witnessed remarkable transformation—both in our business and the nation. Back then, heavily regulated public spaces posed challenges, from bans on music in cafes to strict gender segregation. These constraints demanded creativity and resilience, turning obstacles into opportunities to innovate. By learning from the business community and adapting to the evolving landscape, we crafted unique experiences within these limits. Today, as restrictions ease, we’re proud to have contributed to this cultural shift, shaping and thriving in a more open society.
How did you make sure your business caters to the Saudi market?
DRAFT is a proudly local brand dedicated to meeting the evolving needs of the Saudi market. Since opening in 2017, we’ve aimed to create more than just coffee shops—our spaces are designed for studying, business meetings, or unwinding with a good book, fostering creativity and productivity.
In a dynamic city like Riyadh, we’ve embraced change, adapting to a young, vibrant population. Our cafes now host meet-ups, book clubs, open mic nights, and more, becoming hubs for connection and community. To match busy lifestyles, we’ve expanded with delivery options, a coffee truck, and stands, bringing the DRAFT experience wherever our customers need it. We remain committed to serving great coffee while nurturing creativity and connection in a city that’s always evolving.
Any advice for anyone looking to start a new business in the current Saudi economic climate?
Success in Saudi Arabia’s economy requires innovation, adaptability, and a customer-focused approach. Businesses must go beyond products to deliver experiences tailored to local preferences, creating lasting value. Building an empowered team aligned with your vision ensures exceptional service and boosts customer satisfaction. Resilience and adaptability are vital for navigating the competitive landscape. By combining market insight, strong teamwork, and flexibility, businesses can thrive in the Kingdom’s evolving economy.
DRAFT CAFE
7:00 AM – 12:30 AM
Email: info@draftcafe.sa
Various locations
In the DQ: https://maps.app.goo.gl/dS6Ca75zGhRXkQCG8
LAMBA CENTER
Latifah Alyahya is the co-founder of Lamba Center, an innovative hands-on learning studio for children in Riyadh. Located on Tayma street in the DQ, this vibrant maker space brings together a community of passionate thinkers to foster a supportive community for critical problem solvers to experiment, create, and innovate.
What was your inspiration behind your business? What makes it unique among the many businesses in Riyadh?
Lamba Innovation Center was inspired by a vision of 4 mothers to empower young minds to become creative problem-solvers and future leaders. It’s unique because it combines STEAM education with hands-on, studio-based learning, providing an environment where students don’t just learn—they innovate and lead. The center has become a safe space where young leaders thrive, resonate with the mission, and are inspired to make an impact.
How was the process of setting up your business in Riyadh?
Setting up a business like Lamba in Riyadh involved careful planning, from identifying the right partnerships to designing a space and wonderful maker space that inspires innovation. It was not easy; we faced challenges but remained committed to our vision. The entire process, from conceptualization to execution, took about two years.
What are some road blocks you faced in setting up the business, and how did you overcome them?
One major roadblock was helping people understand the value of a creative, design- based approach to education. We also encountered roadblocks such as sourcing specialized equipment and establishing partnerships with key stakeholders. We overcame this by focusing on outcomes—demonstrating how young participants developed leadership qualities, tackled real-world problems, and resonated deeply with the center’s mission.
How did you make sure your business caters to the Saudi market?
We prioritized listening to the needs of Saudi youth and families, incorporating local culture and challenges into our programs. By nurturing creativity through hands-on, meaningful projects, we ensured that Lamba would resonate with young Saudis and provide them with the tools to shape their futures.
What has been your greatest challenge and your greatest achievement so far?
Our greatest challenge was creating awareness about the importance of STEAM education in a market where traditional approaches dominate. Our greatest achievement is the community we’ve built—a space where young people are excited to learn, create, and innovate.
If you could restart, what would you do differently and what would you definitely keep the same?
If we could restart, we might focus more on advocacy for design-based education early on. What we’d definitely keep the same is our commitment to creating a safe, nurturing space that empowers children to explore their potential and grow into leaders.
How do you see your business in 5 years?
In five years, we envision Lamba as a leading educational hub in the region, recognized for its innovative programs that blend creativity, technology, and critical thinking, with an expanded network of collaborations and an even larger impact on the community.
LAMBA CENTER
10:00 AM – 9:00 PM
Closed on Thursdays and Fridays
Contact: +966553225543
MUSA & PALM
Suha Muha is the founder of Musa & Palm, an organic premium stuffed dates brand with their location in the DQ. The boutique café was established with a focus on highlighting the Saudi heritage in their sophisticated artisanal gift packaged and stuffed dates.
What was your inspiration behind your business?
Inspired by Al Medina Al Munawara, the home of palm trees and rich Islamic culture, Musa & Palm began in 2019. Rooted in the spirit of the holy city, our brand reflects its essence through our work ethic, designs, flavors, and quality. We aim to elevate the experience of enjoying dates by blending tradition with creativity, offering a unique twist on this beloved local snack.
How was the process of setting up your business in Riyadh?
Setting up a business in Riyadh had its challenges, but it was an exciting journey. The process required careful planning, understanding local regulations, and navigating the steps to obtain the necessary licenses. It took about six months to get everything up and running, from registration to launching our first product. The process was a great learning experience, and it’s been rewarding to see our business thrive in such a dynamic market.
What are some roadblocks you faced in setting up the business, and how did you overcome them?
One of the main challenges we faced was navigating the regulatory requirements and obtaining the necessary permits, which took more time than expected. Additionally, sourcing high-quality ingredients and ensuring consistent supply was a bit tricky, especially in the early stages. To overcome these challenges, we built strong relationships with local suppliers and worked closely with consultants to ensure compliance with all regulations. Patience, persistence, and flexibility were key in overcoming these obstacles and ensuring the smooth launch of our business.
How did you make sure your business caters to the Saudi market?
To connect with the Saudi market, we crafted products that reflect local tastes and traditions, like our stuffed dates featuring popular flavors with a premium twist. Culturally mindful touches, such as gift-worthy packaging and seasonal promotions for Ramadan and Eid, enhance our appeal. Customer feedback has been essential in refining our offerings to meet local preferences.
What has been your greatest achievement so far?
My greatest achievement is seeing how far we’ve come in building a loyal customer base and receiving positive feedback. Launching our brand and gaining recognition in the local market has been incredibly rewarding, especially knowing that our product is a part of people’s special moments.
Are there any resources you benefitted from in this journey that your peers may benefit from?
Yes, there have been several valuable resources along the way. The Made in Saudi program, for example, has provided great support in terms of visibility and credibility for local businesses.
Any advice for anyone looking to start a new business in the current economic climate/in the current Saudi economy?
My advice is to focus on understanding the market needs and finding a unique niche that aligns with both local culture and emerging trends. In the current Saudi economy, there’s strong support for local businesses, especially with initiatives like Made in Saudi and various government incentives. Sstay committed to delivering value and quality—building trust with customers will be your strongest asset in any economic climate.
MUSA & PALM
Sun-Thu: 8:00 AM – 12:00 AM
Fri-Sat: 12:00 PM – 11:00 PM
Contact: +966556669021
THE STUDIO
Co-founded by Abeer AlJoaid, The Studio is an aesthetic boutique in Kindi Plaza. With experts in brows, lashes, semi-permanent makeup and skin treatments, The Studio is a popular location among locals seeking out these services.
What was your inspiration behind your business?
Our vision is to create a sanctuary where aesthetic treatments and self-care merge, reflecting Saudi Arabia’s evolving beauty standards. Inspired by the growing focus on the beauty industry and cultural shifts empowering women’s self-expression, we saw an opportunity to elevate the salon experience and become pioneers in the industry.
How was the process of setting up your business in Riyadh?
Opening a salon in Riyadh is rewarding but challenging. It took nearly a year to finalize our space, recruit the right team, and secure the perfect location—all while maintaining our treatment standards. After understanding our audience, market trends, and competitors, we transitioned from a pop-up to a full-fledged salon. With a clear vision and the right approach, success is achievable in Riyadh’s thriving beauty industry.
What are some road blocks you faced in setting up the business, and how did you overcome them?
Setting up The Studio had its challenges, from navigating regulatory restrictions on beauty treatments to assembling a team of industry experts. Success came through preparation, adaptability, and a commitment to excellence. The key to overcoming these roadblocks was preparation, flexibility, and a commitment to providing excellent service. By leveraging local expertise and being adaptable to both cultural and regulatory shifts, the set up was able to find success in Riyadh’s growing beauty and wellness industry.
If you could restart, what would you do differently and what would you definitely keep the same?
With extensive experience in the beauty and well-being industry, I approached planning and forecasting for The Studio with caution. However, I remain committed to core values: quality service, cultural relevance, wellness, personalized care, steady growth, and a vision for expansion.
Are there any resources you benefitted from in this journey that your peers may benefit from?
We found significant value in engaging with fellow entrepreneurs and similar businesses. In addition, conducting thorough research on government regulations and staying informed about industry trends and updates has been crucial. Maintaining strong connections and continuously adapting to the rapid changes in the industry has also played a key role in our growth.
Any advice for anyone looking to start a new business in the current economic climate/in the current Saudi economy?
The country is undergoing rapid economic diversification as part of Vision 2030, and there are plenty of opportunities for entrepreneurs. Stay focused on delivering value to your customers, be innovative, and leverage the power of technology. By aligning your business with Saudi Arabia’s long-term vision for growth and diversification, and staying true to your vision and values, you can build a successful and sustainable enterprise.
THE STUDIO
11:00 AM – 9:00 PM (Closed on Sundays)
